Culture

Sociology of Family: Toys R Us—Engendering Children Are Us.

When you walk into a Toys R Us store you can quickly see how toy stores teach gender through messages sent as an agent of socialization for children. The boy’s section of toys is separate and distinctive from that of the girl’s toys. Model cars, trucks, trains, building blocks, sporting goods and action figures stock the rows of boy’s toys and are brilliant and bold in their highly saturated colors of blue, red, and green. Meanwhile, Barbie’s, dress up dolls, house play sets, hair salon setups, stuffed animals and art & crafts supplies are flirty in pink, purple and passive pastel hues that cleanly segregate out the girl’s section. Continue reading

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