News & Journalism v. Marketing, Advertising, & Public Relations

While the quote is oft attributed to George Orwell, the earliest matching quote was published in 1918 in a New York periodical called “The Fourth Estate: A Newspaper for the Makers of Newspapersaccording to Quote Investigator.

“Whatever a patron desires to get published is advertising; whatever he wants to keep out of the paper is news.”

It seems likely that media magnate William Randolph Hearst is the origin of the quote found on the editor’s desk.

“News is something somebody doesn’t want printed; all else is advertising.”

William Randolph Hearst

Regardless of who said it, the sentiment applies.

“Whatever a patron desires to get published is advertising;

whatever he wants to keep out of the paper is news.”

little framed placard on the desk of L. E. Edwardson, day city editor of the Chicago Herald and Examiner (Google)
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